Typically we provide PPC campaign performance reports during the first week of each month.  Because we provide analysis and commentary along as an integral part of each report, we spread them out because they can’t be started until the month ends.

Arrangements can be made to report more frequently in special situations, for example for high-intensity launch campaigns, special event campaigns, and when entering new markets aggressively.

At times we meet as frequently as weekly to review issues with some management teams, but usually, this is not necessary and the time is better spent developing, optimizing, or managing campaigns.