We don’t take on projects where the client rolls up their sleeves working on the internals of advertising campaigns themselves, are trained to design PPC campaigns, or are required to spend their time working on them on a day-to-day basis.
Our relationship with clients is designed to take the details of campaign design and optimization off their hands, so they can focus on more important business activities that better leverage their time, skills, and position within their business or position in an organization. Clients retain ownership of the accounts, campaigns, and intellectual property. We do not “lock-in” any client contractually, so this remains an opt-in business relationship.
We communicate frequently on the status and performance of campaigns and make ourselves available to answer any questions or requests that may arise. We also report regularly on the performance of campaigns, and associated issues or challenges.