eCommerce Shopping Campaign | Object Model | ©Blastoff Labs
Blastoff Labs has developed time-tested methods to design, re-engineer, and optimize high-performance eCommerce shopping campaigns.
The campaign architecture chosen for a given account is critical to success. We shape the structure of Shopping campaigns and accounts to fit your product line, market, and priorities. Campaign architecture is key to success, so we deploy from an arsenal of tested approaches for example brand-segmentation by ad group or campaign; product type and custom label segmentation, multi-priority layered campaigns; best-seller segmentation, and other approaches. On occasion, we utilize “Smart Shopping” campaigns in an account hybrid with optimized campaigns.
Our precision feed optimization process took several years to refine and continues to evolve. Without quality feed optimization, a shopping account will be permanently addled.
Our e-Commerce campaign reports summarize campaign metrics providing performance visibility at the ad group, product group, customer label, product type, and even SKU levels. They are far more useful in understanding eCommerce campaigns as compared to standard reports.
Below are the steps we’ve developed to design, launch, and manage superior eCommerce shopping campaigns.