Project Results

ppc search campaign - object model ©2020 blastoff labs

Search Ad Campaign – object model ©2020 Blastoff Labs

Digital advertising is a terrific industry to have the opportunity to work in. But more importantly, it provides us frequent opportunities to help other businesses where it counts: driving revenue growth. When a project comes together, we know we’re helping our clients grow their businesses.

We don’t identify clients by name in the case studies below, as the sidebar explains. Details may be changed to insure the identity of the client can’t be determined by those familiar with an industry.  However, the relevant information is accurate: key performance indicators, project durations, spend levels, and the other KPIs.

Our Clients

We’re honored each time a client places their trust in Blastoff Labs to become involved with an important part of their ongoing success story. We’re fellow business types, but also competitors by nature so thrive upon the challenge presented by each client’s campaigns and competition.

OUR SERVICES:

Project Milestones, Metrics, & Outcomes

CLIENT PRIVACY: In the digital advertising industry, many clients are sensitive to various aspects of their campaigns being disclosed publicly. This is totally rational, as PPC accounts often become valuable corporate assets, driving sales. In these case studies, we do not associate outcomes with a particular client. We may change certain details about campaigns, and we do not select clients who are featured elsewhere on this site in testimonials. Blastoff Labs has developed well considered and articulated client intellectual property and information technology (IP/IT) protection policies. We treat all clients account, campaigns, communications, and related information as highly sensitive intellectual property. We go into this in more depth elsewhere on this site, including our IP/IT security policies and our policy regarding clients operating in the same industry (competitors).
2020-09-24T23:12:01+00:00

Enterprise Software Firm Grows with Search & Display Campaigns

Blastoff Labs was engaged to design a set of campaigns for a growing software company, operating in the enterprise network management sector. We familiarized with the product line, competitors product lines and their market positioning, prevailing product trends and related industry standards. We performed a PPC competitive analysis as described elsewhere on this site. This led us to recommend and develop a set of 9 campaigns using search and display campaign types, incorporating both Display and Search (RLSA) remarketing. We also conducted a landing page analysis of the client site and made recommendations to improve the user experience (UX) and to enhance the CRO (conversion rate optimization) profile. We made recommendations for ad spend at $250/day, configured conversion tracking, and launched the campaigns, starting the coarse optimization process which took 4 weeks. Six months later, after extensive fine optimization and bringing the campaigns all onto automated bidding, the account is running at a 600% average return on ad spend; CPA's at $150 average, driving telephone, phone call, and white paper sign up leads to the client's nationwide enterprise sales force. Average CPC's have slowly declined since the campaigns launched, and quality scores (QS) have been steadily rising. Based upon the top-line sales growth which has resulted, this client  is currently raising an additional round of private equity. We are managing the campaigns on an ongoing basis and creating plans for a video campaign initiative.

Steve is the best!

After using several Adwords agencies we finally found “Blastoff Labs.” Steve is the best. He is doing a fantastic marketing campaign for us. He is always approachable, very quick to respond and knows his stuff, unlike many other people/agencies we have worked with or spoken to in the past.

ELLIOT SAVITZELLIOT SAVITZ, Law Offices of Elliot Savitz Boston, MA