• +1 (775) 360-4955

  • +1 (775) 360-4955

Digital Advertising Blog2021-04-30T18:50:47+00:00

Digital Advertising Blog

The Digital Advertising Blog examines, clarifies, and puts into perspective challenges and issues facing digital advertisers.

Our focus is Google Ads and Microsoft Advertising, but we also cover related topics concerning organic search engine marketing, Facebook, LinkedIn, Instagram, and Twitter.

Conversion Rate Optimization (CRO): What is it, and how does it work? #1 in a Series

Conversion rate optimization work is sometimes viewed skeptically, due to its association with the sometimes misunderstood world of marketing. In this series of articles, we will examine this emerging marketing specialty and hopefully shed some light. In the engineering-driven culture of silicon valley, when engineers move [...]

PPC Machine Learning

This series of articles takes a look at PPC automation available today, both how it works and associated controversies. We'll share the high points of what we've learned, including the positive and less positive angles. Digital advertisers are already...