This would seem obvious, but it is surprising how many campaigns with see with “mediocre” ad copy, limiting performance. But there are good reasons for this: sometimes advertisers “get lucky”, but more frequently great ads are usually difficult to create, measure, and assess.
However, there is good news: even though the quality of ad copy appears to be subjective — in the digital world — everything can be quantified, measured, and optimized. So arriving at great ad copy need not be a mystery.
We have developed workflows not only for search campaigns, but for all the other four types of digital ad campaigns: display, video, shopping, and remarketing.
More: Pending on our blog