To gain Shopify partner access to your eCommerce site, we’ll issue a request for access from our Shopify Partner dashboard. Before doing so, we’ll need to obtain your “native” Shopify address. That’s the address that Shopify initially assigned to your site, before it was associated with your domain name. Usually it looks something like “domain name.myshopify.com” or “domain-name.myshopify.com. It’s shown
Frequently Asked Questions
Please use the following instructions to grant administrative access in WordPress to Blastoff Labs: Log into WordPress and access the dashboard Navigate to the “User” section Select “Add New User” Complete user name with: Blastoff Labs Use the email below: Scroll to the bottom and select “Admin” as the type of privileges you are granting Below this is a checkbox
We run display campaigns on manual bidding before migrating them onto automated bidding. Automated bidding works better when there is a baseline of campaign metrics to extract bidding signals from. We find that automated bidding machine learning works better if before using it, a baseline of performance metrics exists. The baseline of campaign metrics also allows us to compare manually
Advertisers are naturally concerned with the paid search performance of their campaigns because it impacts both top-line revenue and expenses. Skillfully executed, consistent PPC account performance management will boost the return on your paid search campaigns, while lowering risk. The question becomes what degree of management, and that varies depending upon the environment the campaign operates in, and the stage
Q: Can you conduct PPC campaign performance briefings for our company leaders and select outside investors? A: Sure, we’re experienced in presenting campaign performance briefings to any group or level of your management team that’s helpful to your company. We can develop a summary of your digital advertising initiatives: Historical performance Current performance Strategic insights Opportunities for optimization of performance
The answer is yes, it is possible to sell a PPC account — but with some qualifiers and caveats. First, a PPC campaign cannot literally be sold as a self-contained asset, because it is software that runs on a PPC platform owned by the platform provider. Ownership of the account is subject to the overarching terms and restrictions you agree
Project update interval varies depending upon the vertical market, urgency of the project in relation to the client’s business, and the phase of work that campaigns are in. When campaigns are in design, PPC client communications typically include some informal email back and forth to resolve open issues, and weekly to bi-weekly project timeline/milestone updates; they’re built into the schedule
In your project proposal, we will provide a Gantt chart schedule for the project including start date, milestone, and planned duration of key tasks. Typically projects are started immediately when taken on. There are some exceptions, for example eCommerce projects tend to exert strong demand in the fourth quarter tying up key resources.
We manage digital ad project status using the Wrike project management system. We’ll typically send Gantt chart timelines embedded within a pdf slide deck. Gantt charts show the project workflow as a diagram, including the status of the project’s current phase of work and impending milestones.
This question sometimes arises: should we outsource PPC campaign management, or manage our PPC campaigns in-house? Let’s rephrase the question as “can we manage our PPC campaigns in-house at some point after launch, or should we have them managed?”. Here’s a key aspect thing to understand when considering the question: Accumulating the understanding to operate PPC campaigns is not a
PPC platforms and their integral organic search engine both utilize spiders to crawl landing pages.
The ranking signals used for organic search and PPC share similar characteristics. So it shouldn’t be a surprise that PPC and SEO are synergistic.
It’s an indirect, versus a direct cause-and-effect relationship.
Our standard campaign reporting frequency is monthly. We provide analysis and commentary along as an integral part of each report. Arrangements can be made to report more frequently in special situations, for example for high-intensity launch campaigns, special event campaigns, and when launching into new markets with an aggressive timeline. At times we meet as frequently as weekly to review
How can we track campaign performance? Our PPC campaign reporting is designed to provide a comprehensive view of campaign performance. Charts and tables in the reports document all relevant and pertinent account and campaign metrics. Key performance indicators (KPIs) summarize important metrics change from a prior period to the current reporting period. Embedded within our PPC campaign performance reports, we
Any time we spend handling or discussing PPC campaign change requests from clients is complimentary. We want our clients to feel at ease about making changes. Frequently we receive great suggestions because they understand their business so well. We take those suggestions and put them throughout “PPC logic/experience” filter.
When we first launch PPC campaigns, sometimes we will put them in “manual bidding mode” which is the simplest and most straightforward form of adjusting PPC campaign bids. Once the initial bids are set, the PPC bid management is not “taken care of”; it’s a process. After setting the initial bids, data will start to accumulate showing us whether the
Digital ad blindness happens when an ad is seen so frequently that viewers become oblivious to the ad.
“Ad blindness” occurs when viewers are over-exposed to an ad. As a result, they no longer mentally register the ad.
Display ads are more vulnerable to this phenomenon because images are recognized more readily.
With the arrival of new PPC competitors in the advertising market for your product or services, it may or may not impact your campaigns. There are a number of factors to consider. A good analogy is to consider the impact of a stone being thrown into a pond. We might ask, what is the size of the pond, it’s depth;
PPC Campaigns need to have fault monitoring in place because they can run into fault conditions. For example, the credit card on file to pay ad spend may expire. Or a bot may flag an ad and disable it. Shopping products may develop price mismatches. In all of these cases, we catch and resolve the issues quickly because we monitor
PPC campaign management consistency is built into the way Blastoff Labs works day-to-day, for good reason. We take an interest in optimizing each campaign and ensuring that it’s performing well for our clients. That’s why it’s built into each project. A common misunderstanding that advertisers hold, is that if a campaign is built skillfully, then it’s a turnkey operation after