Steve reviews 5 unique characteristics of Blastoff Labs in just over 2 minutes.
Traditionally business development activities are the strategic aspect of the marketing function. Business development activities by definition are those that have strategic leverage on the growth of an enterprise.
An example of a business development activity is participation in trade shows. Of course, there is the opportunity to directly influence sales by making them at trade shows. However, the biggest benefits are longer terms, flowing out of new business relationships nurtured at events. These are often larger opportunities than those developed through regular day-to-day business operations.
Paid search campaigns can become a proactive component of a business’s strategic business development activities. There are many ways to approach this, and it’s the subject of other articles on this site.