The question is posed occasionally, “can a PPC campaign be stolen?”. Although digital advertising campaigns can become valuable business assets, it is difficult for a hacker to steal or copy them successfully, even if PPC account access could be gained, which is highly unlikely.
The more significant risk would come from an in-house person, or agency with access to the account. But the material risk there is actually low, even if someone were to make off with a copy.
Each PPC campaign is an organic component of a system highly dependent upon the website, and ultimately the business that it drives traffic to.
To steal a campaign, you would actually need to also steal the website that it is associated with. And even then, you would face an array of problems; it wouldn’t likely work out well or be worth the effort.
PPC Client Intellectual Property Protection
Blastoff Labs takes all issues relating to client PPC-related intellectual property (IP) protection seriously. We have an IP protection policy which we’ll describe in a forthcoming article.
Some of the key things we do to ensure the security of your campaigns and project information include:
- No campaign information is downloaded to workstations in Blastoff Labs.
- All campaign information is stored in highly secure cloud services.
- Blastoff utilizes multiple cloud services and does not allocate concentrated related information in any cloud service account.
- Blastoff maintains regular backups (in the cloud) for all client campaigns and intellectual property.
- Protecting the security of all our client’s campaigns and related project information is a high priority for us. Clients should also be aware that although digital advertising campaigns can become valuable business assets, it is difficult to steal or copy them successfully. Each campaign is an organic system highly dependent upon the website, and ultimately business it is connected to.
To effectively steal a campaign, you would also need to make off with the website that it is associated with. And even then, you would face such an array of technical problems, so it wouldn’t likely work out well.