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When configuring a new lead generation campaign, or re-engineering an existing lead generation campaign, conversion value models are generated for each campaign.
We have a […]
The keyword base for search advertising campaigns is a foundation upon which everything else depends. If the keyword base is inadequate, it will be difficult to establish a high performing ad group structure, limiting campaign performance.
In this phase of PPC search campaign development, we factor the keyword base phonetically into a database, so the ad group structure flows naturally from groups of words that are semantically related.
Search campaign audience configuration is an important aspect of campaign setup which is often neglected. Dependent upon the market targeted, it may be beneficial to performance to include and exclude certain audiences.
Examples include including […]
PPC campaigns often perform well on days and at hours that are unexpected. With some exceptions, it’s often best to configure campaign schedules after […]
Search campaign ad with 2 sitelink extensions and call extension
Search campaign ad copy is critical to performance, so we have tested […]
In this stage of search campaign development, we link the associated Web Analytics accounts with the PPC ads account(s). We also configure an Analytics profile […]
PPC conversion value development assigns an estimated value to each type of conversion, which are assembled into a model for the site. See related articles on […]
PPC search campaign launch
After a search campaign launch, it will tend to gain serving momentum fast. Campaign behavior after launch varies by […]
PPC search ad campaign optimization typically requires 4 to 12 weeks in order to extract maximum performance. Simpler search campaigns, and campaigns operating […]
