When onboarding a search ad campaign project, we start by linking to your related accounts, then configure the project in our workflow tracking and support systems. We track project deliverables, milestones, and tasks within an enterprise-grade project management platform, Wrike. This facilitates staying on top of project details from onboarding through longer-term account management.
At this first step of a project, we’ll be linking into Google Ads and Microsoft Advertising accounts; Google Tag Manager; Google Analytics, and Google Search Console. This is straightforward and fast; we send links with the steps.
If these accounts do not exist or perhaps are held by a 3rd party, we can create new accounts and designate you as the owner.