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Return on ad spend (ROAS) is not the most important metric to measure PPC advertising success. ROAS is secondary! Steve explains why in this 3-minute video.
In eCommerce Shopping campaigns, the quality of product feed optimization is a critical factor for success. It’s a foundational step upon which everything else in an Shopping campaign will be dependent.
Without a well-optimized […]
When we develop display campaign ads it requires an extra level of effort, creativity, and attention to detail as compared to developing text ads. Because display ads are advertisements versus direct marketing, the performance of display campaigns is even more dependent upon the ads themselves than text-based search campaigns. So we've tested different creative approaches to invent, improve, test, and optimize display ads.
Negative keyword discovery is feature that shouldn’t be neglected when targeting a shopping ad campaign.
Negative keywords applied in a shopping campaign act as an inhibitor, or overlay on the positive targeting methods. They allow […]
Negative keyword discovery is feature that shouldn’t be neglected when targeting a video ad campaign.
Negative keywords applied in a video campaign act as an inhibitor, or overlay on the positive targeting methods. They allow […]
For a shopping campaign launch, the primary concern out of the gate is serving momentum – it’s presence or absence. Average-size shopping campaigns usually develop a consistent serving pattern within a week or two […]
After a video campaign launch, it will tend to gain serving momentum fast. Campaign behavior after launch varies by market and campaign design, with average-size campaigns usually developing a consistent serving pattern within a […]
After a display campaign launch, it will tend to gain serving momentum fast. Campaign behavior after launch varies by market and campaign design, with average-size campaigns usually developing a consistent serving pattern within a […]
PPC campaigns often perform well on days and at hours that are unexpected. With some exceptions, it’s often best to configure campaign schedules after […]
PPC campaigns often perform well on days and at hours that are unexpected. With some exceptions, it’s often best to configure campaign schedules after […]
