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Conversion Rate Optimization

Conversion rate optimization or “CRO” is a set of digital marketing skills used to improve the conversion efficiency of web pages in turning page traffic into converted traffic.  Over the past decade, CRO has become established as a discipline or specialty in the online marketing realm.

There are CRO skeptics, but it is difficult to make a case against because the impact of changes made using CRO methodologies is measurable. CRO methodologies have been well established to deliver significant improvements in both lead generation and/or e-commerce websites.

Conversion Rate Optimization (CRO): What is it, and how does it work? #1 in a Series

Conversion rate optimization work is sometimes viewed skeptically, due to its association with the sometimes misunderstood world of marketing. In this series of articles, we will examine this emerging marketing specialty and hopefully shed […]