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Campaign Development Workflows

Blastoff Labs has developed systematic campaign development workflows for all 4 types of campaigns: search, display, shopping, and video. These articles describe individual steps in the design of high-performance ad campaigns.

Video Campaign Ads

When we develop display campaign ads it requires an extra level of effort, creativity, and attention to detail as compared to developing text ads. Because display ads are advertisements versus direct marketing, the performance of display campaigns is even more dependent upon the ads themselves than text-based search campaigns.  So we've tested different creative approaches to invent, improve, test, and optimize display ads.

2021-04-18T07:31:39+00:00Categories: Search Ad Campaigns, Campaign Development Workflows|

Shopping Campaign Negative Keyword Discovery

Negative keyword discovery is feature that shouldn’t be neglected when targeting a shopping ad campaign.

Negative keywords applied in a shopping campaign act as an inhibitor, or overlay on the positive targeting methods. They allow […]

Video Campaign Negative Keyword Discovery

Negative keyword discovery is feature that shouldn’t be neglected when targeting a video ad campaign.

Negative keywords applied in a video campaign act as an inhibitor, or overlay on the positive targeting methods. They allow […]